Startup Academy | Winning the Government as a customer

You have an innovative product that is urgently needed by public institutions? However, they stick to what they know already or it just takes forever until they decide anything? Or even worse, they don’t even know that you and your product are on the market?

This masterclass gives an overview, how public procurement works, how to reachout to the state as a customer and what kind of innovative procurement procedures and important institutions there are that give young companies a chance.

The input is given by Dr. Anna Christmann who had been the startup commissioner for the ministry of economic affairs and the federal coordinator for aerospace until May 2025. Now she is a founder herself and started the innovation agency SAI Europe GmbH to accelarete innovation made in Euope.